Probably the must engaging social media campaign of 2012, #eniyi3lu has been designed and developed by Bilende. The client’s agency had a simple, clear idea of asking the public their favorite 3 things in life. In fact this was a clever strategy to highlight Volvo’s new offering of 1.6-diesel-automatic.
Bilende, employed it’s own software Buzzcast for sniffing and parsing Twitter during this mission and provided a user experience as familiar as Twitter while highlighting the brand’s identity.
In just two days #eniyi3lu (best3) became a trending topic across Europe as well Turkey. During this period the campaign became the hottest topic in many European countries and second hottest topic across Turkey.
Last week agency has been awarded with a Felis award in the campaign’s category.